Simple, powerful values guide remodeling franchise's business decisions and are embraced by franchisees

Mike Fischer

If you ask DreamMaker remodeling franchise owners what they love about the company, it probably won't be long before they mention our core values. At DreamMaker, everyone on our corporate and franchisee teams makes our Code of Values™ a part of our everyday life in the business. We read them at meetings. We share stories that relate to our code of values. We work hard to live up to them, because they embed respect, integrity, honor, humility and service into our hearts and our businesses.

When Franchise Business Review surveyed DreamMaker franchisees last year to learn about franchisee satisfaction, franchisees continually pointed to our values as one of our great strengths.

For Mike Fischer, owner of a DreamMaker remodeling franchise for the past 10 years, the company’s code of values, based on biblical principles, provide guidelines for how an owner can be successful:

“I think it boils down to people who have deep integrity,” Mike says. “Morals are important, but people can weigh morals differently. Integrity is integrity — do you do what you say you will do? I think it’s also important to be driven and selfless. Sure, I want to make a good living, but I am not in business just to make a living for myself. I want my staff to have a comfortable living, and I want the people who have their lives touched by my staff to have their lives enhanced.”

Brenda and Lee Willwerth

For Lee Willwerth, co-owner of a DreamMaker remodeling franchise in Ann Arbor, Michigan, the strong values that DreamMaker aspires to as a company encouraged him to open his business:

“The way they do things is countercultural for the construction industry,” Lee says. “The way customers are treated, the interactions with clients. While DreamMaker does not publicly position itself as a Christian company, it is certainly run based on Christian principles. The Code of Values™ is a secular way of stating those values and telling people what we believe we should do. A company that believes those things and does its best to live by them was something we wanted to be a part of.”

For Dale Ressler, a drag-racing champion turned DreamMaker remodeling franchise owner, our company’s code of values is what sets us apart:

Dale Ressler

“One of the things that separates us from the rest of the world is the Code of Values™ that we, as business owners, and all our staff sign onto,” Dale says. “We conduct our business and behave with clients according to our code of values, and we always show them to customers and will give them a copy. That, right up front, separates us from the remodeling world. Our process is also different. It’s more relational selling — helping customers decide what is best for them. That includes determining if we are a good fit for them or if they are a good fit for us. It’s not just about seeing how quickly we can get someone to sign a contract.”

DreamMaker puts people first. We believe that if you treat people with respect and integrity, profits follow. Our code of values is based on biblical principles, which our owners are encouraged to live every day and employ in all interactions with our customers. We do honest work and have grown a positive reputation for treating our customers with fairness and integrity. The good word about us gets around, and a significant portion of our business comes from customers referring their friends and neighbors.

DreamMaker Bath & Kitchen is a remodeling franchise that helps entrepreneurs and remodelers earn strong financial numbers while also focusing on improving their quality of life. Our franchise owners enjoy much stronger margins than most remodelers — and their customers report much, much higher satisfaction. DreamMaker's business practices are guided by biblical principles of service, respect and integrity — and are key to our success.

Learn more about DreamMaker

DreamMaker Bath & Kitchen helps remodeling franchise partners stand out by offering savvy, proven marketing plans and tools, excellent systems for operating your business, and a wealth of support to help you grow. Our systems encompass the full range of interior remodeling projects, which allows you to win repeat business and grow revenue. DreamMaker’s systems have helped dozens of remodelers, like Steve Miller, find a new level of success. To learn more about the remodeling industry, and why we are excited about the growth potential for our franchisees, visit our research pages. To learn even more, fill out a form to download our free franchise report and start a conversation. We look forward to talking with you!