What Makes a DreamMaker Remodeling Franchise Better?
Business systems help remodelers maintain higher margins, delegate tasks
DreamMaker Bath & Kitchen has its roots in kitchen and bathroom remodeling, two of the biggest and most profitable areas in the remodeling industry. When they wanted to find out how to start a remodeling business, many of our franchisees built their businesses on the strength of DreamMaker’s expertise and systems for kitchen and bathroom design. The wonderful thing about DreamMaker, however, is that you don’t have to stop there.
How to start a remodeling business
DreamMaker has spent two decades mapping out business systems and workflows designed to make remodeling businesses more efficient and more profitable in all parts of the home. In the remodeling industry, as with other high-dollar ticket items, one of the biggest challenges owners face is finding customers. Once a customer has hired you, if you do a great job, they are likely to hire you again. Unfortunately, many remodeling franchises restrict themselves to just kitchens, or only baths, or nothing but countertops. DreamMaker has taken a different approach. You get all the systems and training you need to master bathroom and kitchen remodeling, and you also receive systems and vendor partnerships that allow you to profitably provide other interior remodeling services. After all, most homes only have one kitchen and two or three bathrooms, and a customer who is remodeling often wants to spruce up their entire home. Rather than sending a grateful customer to another remodeler, DreamMaker franchise owners are able to continue the relationship by offering all the interior remodeling services the customer may need. That allows the marketing dollars you put toward customer acquisition to have a bigger impact, delivering a bigger return on investment and a steadier stream of projects.
That’s not the only advantage.
DreamMaker’s detailed systems help improve the sales process, the ordering process, and communications both internally and with customers. The systems empower your employees so they can manage critical tasks with less oversight, which allows owners to have more time for family, faith, community and hobbies. DreamMaker’s systems also foster communication and friendships within the franchise system so that DreamMaker owners can learn from one another. DreamMaker’s systems are designed to help you have a strong margin, good quality of life and a strong business that you will be able to eventually pass down to family or sell for a price that reflects all the hard work you have put into it.
“A big draw for me joining DreamMaker was to have a business that did not entirely rely on me personally. I want to work, but I don’t want to have to work constantly — I want to be able to put in 40 to 50 hours a week. The last 10 years have been a lot more 70-hour weeks, and I was on the verge of burnout before I joined DreamMaker and started using its systems,” says Steve Miller, who owns a DreamMaker in Mansfield, OH.
DreamMaker Remodeling Franchise Training
DreamMaker franchise owners receive extensive training on how to use DreamMaker’s systems to run a successful remodeling business, and they also receive ongoing coaching and other learning opportunities. Our help begins as soon as a franchise agreement is signed. New DreamMaker owners receive a pre-training manual as well as coaching to help them with the basics of starting a new business — setting up a dedicated phone line, getting started with a CPA, ordering marketing materials, setting up accounts with preferred vendors, developing relationships with consumer finance providers, ordering a vehicle wrap for a van, getting business cards printed. DreamMaker provides a comprehensive checklist of everything you need to do before your business launches.
DreamMaker owners also receive seven days of initial training at DreamMaker headquarters in Waco, TX, where President Doug Dwyer and other members of the DreamMaker team work with the franchisee on how to start a remodeling business, to set targets and goals for their business and their life, and help them understand how to build a healthy culture within their company — which is essential to long-term success and fulfillment. Franchisees are trained how to spot and hire great employees — yes, we have a system for that, too — how the DreamMaker sales process works to build trust and rapport with homeowners, and go through role-playing exercises to help identify different types of customers so that you will be able to serve their needs better and explain the DreamMaker difference to them. Initial training also includes a program in which you will learn about the marketing resources available to you, and will have help developing a 12-month marketing plan for your business. You will also be trained on our estimating system and our financial management system, which tracks overall profitability as well as line item costs, allowing you to quickly spot and correct any slippage in your bottom line.
You will receive an individual franchise coach who is like a personal trainer for your business — holding you accountable to your goals and helping you stay motivated to keep your business growing. Your franchise coach will visit your location shortly after launch to help you execute various aspects of the business. As your business grows, you will eventually open a Design Center that will serve as a home base for your operations, giving customers a place to come and get a feel for the materials that will go into their home, as well as a feel for the professionalism and caring that epitomize and DreamMaker business.
DreamMaker franchise owners work together closely to help each other. Franchise owners take part in Next Level peer groups of about a half-dozen franchise owners who get to know each other and each other’s businesses. Next Level peers analyze each other’s businesses, share best practices and help keep each other strong.
DreamMaker knows how to start a remodeling business, with their carefully designed systems, procedures, coaching and training help new remodeling businesses grow and existing remodelers reach a new level of personal and professional success.