How DreamMaker’s home improvement marketing plans make it easier to get started
DreamMaker offers effective and innovative strategies to win business
Finding clients can be difficult when starting a remodeling business. But when you open a DreamMaker® Bath and Kitchen franchise, our talented team and detailed home improvement marketing plans can help.
“The thing that drew us to franchising the most was the marketing assistance,” says Charlotte, NC, franchisee Heidi Brausch. “The marketing has been really terrific, and driving sales is the most important thing.”
Branded templates for every medium
As a franchisee, you’ll have access to a wide library of existing marketing assets for both digital and traditional avenues. These materials are time-tested and customizable to whatever your needs may be, helping you land your message and close deals.
“DreamMaker offers a marketing system that covers the gamut of any kind of marketing you can think of — everything from yard signs to websites,” says Fredericksburg, VA, franchisee Steve Everett. “If you are getting ready to remodel and you have driven by DreamMaker yard signs 10 times, seen an ad in the newspaper, seen a headline online, seen a Google search result, you are going to give us a try.”
Personalized home improvement marketing plans
Of course, each market can be a little different. That’s why our dedicated marketing team works closely with franchisees to help them develop the most effective strategies for their territories. During the training process, a member of our marketing team will join you to conduct competitive research, shop the market with you, complete a personalized SWOT (strengths, weaknesses, opportunities and threats) analysis and finalize your initial marketing budget.
When your business is up and running, you get continued support through our Monthly Marketing Forums. Our proprietary business management software also includes automated email marketing.
For Everett, the results speak for themselves.
“People didn’t know my business before, but since I’ve been with DreamMaker, people now recognize my business. That’s all part of the good branding.”
Innovative digital marketing strategies
Traditional marketing is still an important piece of what we do, but to maintain a competitive edge, it’s crucial to innovate. That’s why we place a special emphasis on digital marketing.
“We are especially excited about the assistance with digital marketing,” says Brausch. “DreamMaker has consultants that help us with our website, search engine optimization and social media, which takes a huge burden off our shoulders.”
The personal touch that closes the deal
But at the end of the day, it’s the personal touch that clients appreciate most.
“DreamMaker makes an extra effort to reach out to customers on a personal level. We don’t just take orders for jobs, we ask detailed questions and get to know people so that we are able to truly enhance their lives with the work we do,” says Everett. “When I come in, I ask about them and their family, and they tell me that no one else has done that, and it made them take notice of me as someone who cares.”
Learn more about our home improvement marketing strategy
For in-depth details about the DreamMaker franchise opportunity, download our remodeling franchise information report and start a conversation with us. You can also visit our research pages to learn more about our home improvement franchise.