DreamMaker Remodeling Franchise partners with a leading marketing professional to move the company into the future

Joaquin Erazo, marketing guru and DreamMaker Marketing Strategist

DreamMaker Bath & Kitchen recently announced that Joaquin Erazo, a marketing expert in the remodeling industry has joined the DreamMaker team as our Marketing Strategist. With 20-plus years in the industry, Joaquin has a background as a marketing chief for one of the nation's largest remodeling companies. He is bringing his proven skill set and high-level marketing strategies to DreamMaker remodeling franchise owners who want to grow their businesses in a booming market.

A long-time admirer of DreamMaker, Joaquin’s respect for us has only grown since coming aboard.

“I’ve known Doug (Dwyer, President and Chief Stewarding Officer of DreamMaker Bath & Kitchen) for many years,” Joaquin says. “He had reached an interesting point with DreamMaker, and he thought we’d be a good match. I think we are. I am so impressed with the company’s Code of Values, which is a big differentiator in this industry, and how they actually carry the values through from the franchisee to the customer. I am highly impressed with the caliber and quality of the franchisees.”

DreamMaker invests in expertise to remain dynamic and competitive

Joaquin’s first task was to conduct an in-depth analysis on several of our home remodeling franchise locations around the country. He looked at competitive local markets, value proposition and marketing budget and then built customized marketing plans for the owners to implement.

“On the franchisee level, I found that marketing had become a task,” Joaquin says. “Also, many franchisees were too focused on getting new clients, which meant they weren’t nurturing their database of existing clients. They also needed to work hard on promoting their design centers — a tool a lot of the competition doesn’t have.”

DreamMaker Bath & Kitchen President Doug Dwyer shows one of the visual project workflows that DreamMaker has developed to help franchisees track remodeling projects and keep them on schedule. The professionalism of DreamMaker’s systems allows franchisees to deliver much better customer service.

How the “Marketing Guru” helps DreamMaker remodeling franchise owners succeed

Existing and onboarding DreamMaker remodeling franchise owners will have Joaquin’s help. The franchisees which took Joaquin’s marketing strategies and implemented them in their local markets are raving about them.

For Deb Witte, owner of a DreamMaker remodeling franchise in Colorado Springs, Colorado, Joaquin’s expertise has proven to be extremely helpful in attracting new clients and nurturing old ones:

“I really appreciate that DreamMaker has brought on Joaquin,” Deb says. “He gets remodeling and what we do here. He also gets our customers. He encouraged my husband and me to utilize our showroom for educational purposes, and so we’re going to be offering classes to the community on a consistent basis. He was really generous in giving us ideas, including how to improve our website and social media presence.”

For Doug Dwyer, having a marketing expert as trusted and successful as Joaquin on hand to help our remodeling franchise owners grow their businesses is exciting.

“Hiring Joaquin as our Marketing Strategist with DreamMaker was a no-brainer,” Doug says. “He has the ability to take our marketing into the future, and I think our franchisees will prosper as a result of implementing his strategies. It is critical with any business to continue to find new ways to refine and improve its marketing approach, and Joaquin brings this to DreamMaker for our next level of growth.”

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