Four key factors that are strengthening the home remodeling industry
Home remodeling industry is benefiting from a variety of key drivers
The home remodeling industry is currently in a strong position, a trend that shows no sign of changing anytime soon. While an improving economy has certainly contributed to this upward trend, some other factors come into play as well.
1. Home improvement TV shows
With the popularity of cable channels like HGTV and DIY, there have never been more TV shows dedicated to remodeling and home design than there are now. Some examples are “Fixer Upper,” “Flip or Flop,” “Rehab Addict” and of course, that old favorite, “This Old House.”
The sheer volume of these types of shows and the fact that they are attracting top national advertisers demonstrates that their popularity, and by extension consumer interest in remodeling their own homes, will stay strong for the foreseeable future.
2. Those pesky advertisements
A byproduct of the popularity of home improvement shows is the rise in advertising for home-improvement related products and services. Everything from tools and paints to furniture and cabinetry are featured not only on the shows themselves, but often are seen again as ads during commercial breaks. These ads bolster the impact of making consumers think about remodeling their own homes.
3. Home ownership
According to the U.S. Census Bureau, 62.9% of the population are homeowners, with many staying in their houses for many years. This leads to the need to update these homes as they age or are sold to younger buyers with more modern tastes. “I built a ton of houses in the ’80s and ’90s and was part of a national surge in home construction because of demand from Baby Boomers,” says DreamMaker™ franchisee, Marty Cherrie. “As a result, there are now millions and millions of homes in that 20- to 30-year-old age range, and it’s time to remodel.“
4. Preserving historic homes
According the U.S. Census, the median age of American houses is 36 years, with 22.9 percent of homes built during the 1950s and 1960s. With so many older homes available, it’s no surprise that there is a strong interest in preserving them. Even though these homes are, to a certain extent, maintained in the manner which they were first built, that is balanced with the need to update them to suit today’s tastes and standards.
Become a DreamMaker™ franchisee
With all of this demand, now is a great time to become a DreamMaker™ Bath and Kitchen franchisee. While TV shows tend to make home renovations looks quick and easy, the reality is that there is no substitute for a professional’s expertise and experience in getting the job done right, and that’s why the home remodeling industry is continuing to grow.
For in-depth details about the DreamMaker™ remodeling franchise opportunity, download our free franchise report and start a conversation with us. You also can learn more by visiting our research pages.