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Are There Discounts for Veterans?

VetFran program was born from efforts of Don Dwyer


Don Dwyer, Sr.

Don Dwyer Sr., the father of DreamMaker Bath & Kitchen President Doug Dwyer, founded the IFA’s VetFran program. It is one of his many enduring legacies.

DreamMaker Bath & Kitchen is a proud participant in the International Franchise Association’s VetFran program, through which more than 580 franchise systems offer discounts to make it easier for service members and their spouses to start a franchise business.

VetFran, and veterans, hold a special place in our hearts. Don Dwyer Sr., who founded The Dwyer Group and is the late father of DreamMaker President Doug Dwyer, started the VetFran program in 1991 as a way to thank veterans returning from the first Gulf War. Financial incentives, mentoring and education about franchise ownership are all part of the VetFran program, which has helped more than 5,000 veterans become franchise business owners since 2010, according to the International Franchise Association. Another 146,000 veterans have been hired by franchises as part of VetFran’s Operation Enduring Opportunity Initiative.


DreamMaker Franchise and VetFran

Through VetFran and his companies, Don Dwyer Sr., an Air Force veteran, left behind an enormous legacy, and DreamMaker Bath & Kitchen is continuing that legacy by providing a $5,000 discount to veterans who are starting a DreamMaker Bath & Kitchen franchise.

If you are a veteran, first of all, thank you. We owe you a tremendous debt. Without the efforts of you and your fellow service members, we wouldn’t enjoy the freedoms that have allowed us to build a growing business based on Biblical principles. The VetFran discount is a small token of our thanks. And, if we are allowed to be completely honest, the discount is also a small acknowledgement that pays great dividends, because veterans make excellent franchise owners. The very traits that service members learn and express through their service — dedication, honor, commitment to excellence, leadership, attention to detail, perseverance, camaraderie — are the same traits that help a business owner succeed, especially when they are able to work with proven systems and enjoy training and ongoing support.

If you are a veteran considering a franchise, we hope you will give us a call so we can thank you in person and answer any questions you may have.

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