President and Chief Stewarding Officer
Doug Dwyer is President and Chief Stewarding Officer of DreamMaker Bath & Kitchen and has led the company since 1997. He purchased DreamMaker in 2003 from Theresa Dwyer. His management expertise includes overseeing operations, franchise development and support, marketing development, national accounts and warehousing.
He was named 2004 Remodeler of the Year by Professional Remodeler magazine. Under his leadership, DreamMaker has won repeated inclusion among Remodeling magazine’s Big 50 and Top 100 firms, Qualified Remodeler’s Top 500, and Entrepreneur magazine’s Franchise 500. He is actively involved in the National Association of the Remodeling Industry and has served in many leadership roles. Doug also is a member of the National Kitchen and Bath Association and the National Association of Home Builders Remodelers (NAHB).
He is a speaker at remodeling, franchising and general business meetings. He has addressed audiences at the Southern Building Show, the Remodelers’ Show, International Franchise Association conventions, and Baylor University’s FastTrack Entrepreneurial Program graduation. He and his family live in Waco, Texas.
Amy Mosley has been with DreamMaker since 2001 and oversees franchise support and internal operations, including franchise training. During her tenure with DreamMaker, she has served as a board member and chair of the Awards Committee for the National Association of the Remodeling Industry.
She currently is on NARI’s Bylaws and Ethics Committee as well as the Finance Committee. She served as a judge for four years in NARI’s National Contractor of the Year competition, and has received a NARI President’s Award for her contribution to the association. She also has been a speaker at the national Remodeling Show.
Amy has served as a board member and marketing and communications committee chair for the National Kitchen and Bath Association, holds a Certified Aging-in-Place Specialist designation from the National Association of Home Builders and is a Certified Franchise Executive.
A graduate of Baylor University, Amy has more than 20 years of experience in marketing, and has held positions with multi-unit retailers such as Pier 1 Imports and Chief Auto Parts (now part of AutoZone). She makes her home in Waco with her family.
Joaquin Erazo joined the DreamMaker team in March 2015 as its Marketing Strategist. With more than 25 years of experience in market¬ing and a master’s degree in business administration (MBA) Joaquin is a recognized marketing expert.
In 2012, he was recognized by Qualified Remodeler as one of the “Top 25 social media experts who get it”. Over the last 14 years, he served as Chief Marketing Officer for Case Design/Remodeling, Inc. in the Washington, D.C., market and was instrumental in taking it from a $13 million local company to more than $52 million in gross sales. Prior to Case, he led marketing teams in the software industry, banking and in a national trade association. In March 2013 he launched Marketing Wing, LLC.
At DreamMaker, Joaquin covers strategic marketing development, project management and works closely with new franchisees and establishing their first-year marketing plan.
“I’m humbled and excited to be a small part of the DreamMaker brand,” said Joaquin. “I’ve been impressed with the business savvy, character and integrity of every franchisee I’ve met. Coupled with creative designs, proven processes and quality craftsmanship; I have no doubt our marketing will resonate and attract the best prospects in each local market.”
Joaquin and his family live in Leesburg, Virginia.
Ricky Deakyne joined the DreamMaker team January 2017. As the Marketing Manager, Ricky is responsible for creating and managing lead generation efforts for the corporate team and franchisees, strengthening DreamMaker’s brand position, and collaborating with franchisees on innovative marketing strategies to help them gain more market share.
Ricky earned his B.S. in Communications from Liberty University where he worked for a few years in marketing and met his wife and dogs Popeye and Olive Oyl.
Ricky is originally from Williamsburg, Virginia and moved down to Texas two years ago with his wife Kristin to be closer to family. While Ricky is not working on his next DreamMaker marketing initiative, you can find him watching sporting events, doing house projects with Kristin or serving at his local church. Ricky and Kristin have one child, Noah James Deakyne.
Director of Franchise System Innovations
Russ Ferry is responsible for research, innovation and implementation of systems and tools for franchise business success. He joined DreamMaker in 2007 and was promoted to Franchise Coaching director the following year. In 2012, he was named Director of Franchise Systems Innovations.
Before DreamMaker, Russ ran a multi-million-dollar remodeling division, owned a remodeling franchise and was an experienced carpenter and architectural designer (both interior and exterior), specializing in remodeling. He also has a solid background in Information Technology. He managed multiple organizations in large companies with multi-million dollar budgets. At one point in his career, he managed a group of consultants with gross revenues of more than $50,000 per day. He works out of his home in sunny Florida.
Senior Franchise Coach
The owner of DreamMaker Bath & Kitchen of Elizabethtown (Pa.), Dale Ressler, is also part of the DreamMaker Management Team as the Senior Franchise Coach. In his role, Dale helps and assists franchisees to engage DreamMaker business systems successfully and profitably. He holds an EPA Lead Certification as well as an Aging in Place certification and is a Pennsylvania-licensed Home Improvement Contractor.
When he’s not running his DreamMaker business or being a franchise coach, Dale enjoys drag racing with his dragster. He also is a volunteer chaplain with Racers for Christ serving NHRA Drag Racing. A licensed paramedic, Dale is president of the board of directors for EMS Organization with 69 employees.
Dale earned a Moody Bible Institute diploma. He and his wife, Bobbi, have been married for 33 years. Their son and daughter are both married but live in the local area. “I love hanging out with my kids and their spouses,” he said.
Jesse Morado joined the DreamMaker team in 2018 as a franchise coach, and he is charged with coaching, mentoring and supporting new and existing franchisees in achieving DreamMaker Bath & Kitchen’s targets for success through the use of its established best practices, systems and adherence to the Code of Values.
Previously, Jesse was the Executive Director of The National Association of the Remodeling Industry — Atlanta Chapter, Inc., where he served as a business coach and mentor to remodeling contractors and builders.
When he’s not busy working, Jesse, a fan of smaller footprint homes, enjoys hiking, biking, travel music and art. He and his wife, Maggie, have three children, Sol, Dustin and Nicole.
John McCue started at DreamMaker Bath & Kitchen in February 2011. As a franchise recruiter, John guides prospective franchise candidates through the mutual evaluation process toward becoming a DreamMaker franchise.
John retired as a lieutenant colonel from the U.S. Army where he served as a helicopter pilot during the Vietnam War. He earned a bachelor’s degree in aviation science and a master’s degree in management.
He and his wife, Gloria, have been married 50 years. They have three children and 10 grandchildren.
When he’s not working at DreamMaker, John plays with the grandchildren, relaxes in the pool, golfs and shops with his wife.
Franchise Support Manager
Libby Lowrance joined the DreamMaker team in 2013. She works closely with the Vice President to oversee franchisee training programs and innovations, franchisee launches and supports the Franchise Coaching team. Libby’s efforts ensure new franchisees are onboarded smoothly, and her oversight helps existing franchisees excel.
Libby holds a Bachelor of Business Administration degree in Supply Chain & Operations Management from Baylor University.
Outside of work, Libby enjoys spending time with her 3-year-old son, Scout. When she isn’t busy chasing Scout, she has special interests in Old and New Testament Apologetics.
Staff Accountant / Office Manager
Carly Kennett joined the DreamMaker team in October of 2016. As the Staff Accountant, Carly is responsible for the day to day financial operations for DreamMaker’s corporate office. Carly is tasked with wearing several different hats within the DreamMaker organization as she is also responsible for maintaining the office space and our Preferred Vendor program.
Carly earned her B.A. in Psychology from the University of Texas at Dallas in 2007. After entering the working world for several years she returned to complete her Master’s in Business Administration at Tarleton State University.
Carly was born and raised in Dallas, Texas and moved down to Waco in 2010. She is married to Drake, her junior high sweetheart. Carly and Drake are the proud parents of two little boys, Logan and Declan. They are also avid dog lovers and have a Belgian Malinois named Behr. In their spare time you will find them chasing around a toddler or trying to catch up on sleep!
Jordan Haney joined DreamMaker in 2010. As Communications Specialist, Jordan is responsible for supporting the public relations and communications efforts of the corporate team and the franchisees to strengthen the DreamMaker brand. She excels in graphic design and does most of DreamMaker’s in-house design work. She also helps implement internal and external communication strategies including message development, public relations, media cultivation, website maintenance and online marketing strategy and implementation.
Jordan holds a bachelor of arts degree in journalism/public relations from Baylor University. She recently married Shane Haney, and they live in Dallas. “We have a sweet dog named Dixie, and I feel blessed to be near my family members, including grandparents, parents, siblings, extended family and new in-laws.”
When not working at DreamMaker, Jordan said she and Shane love spending time together enjoying the simple things in life. “We also are very close to our families and enjoy spending time with them as well as our friends,” she said. Her passion for graphic design extends outside the office, creating art for others.
Vendor Relations Coordinator and Executive Assistant to Doug Dwyer
Kendall has a background in customer service, supply chain, and strategic sourcing in the luxury automobile industry and in the aerospace and defense industries. With this experience, she understands the complexity of her role. With natural interests in event management and real estate, she is motivated by before-and-after transformations and continuous improvement, so DreamMaker and the remodeling industry are a great fit! Kendall is a Texas A&M Graduate and currently lives in Waco.
Contract Compliance Administrator
Pam Rodriguez, who joined DreamMaker in August 2009, cheerfully interacts with franchisees on a daily basis. She helps them with weekly sales reports, insurance and other compliance-related matters. Additionally, she has established strong relationships with DreamMaker’s preferred vendors, monitoring monthly sales activity. She also does accounts receivable. Helping the corporate team to track weekly reports is another of her tasks.
Pam and Corky moved to Waco, Texas, to help her mother. Outside the office, Pam is an active member in her church, Cornerstone Baptist. Pam serves as the president of a women’s group, WinGS, Women in God’s Service. She is also an avid baker.
Emily is a current student in the Baylor Hankamer School of Business pursuing a double major in Marketing and Supply Chain Management.
Her main responsibilities here at DreamMaker are supporting the marketing department in data compilation & analysis, industry research, public relations and social media management.
Before joining DreamMaker, Emily was an intern at United Capital Financial Advisors in The Woodlands, TX, and primarily worked in PR and marketing. She assisted with the company’s expansion into the digital marketing platform as well as produced all of their PR writing.
In addition to Emily’s job and school commitments, she serves at the Mission Waco Children’s After-School Program at least once a week by tutoring and mentoring kids.
If Emily isn’t studying, working or volunteering, you can find her outdoors with nature camping, biking, hiking or hammocking.