What Makes DreamMaker a Business Based on Christian Principles?
DreamMaker Bath & Kitchen franchise’s Code of Values embeds biblical principles into business practices
Owning and growing a successful business involves conquering a host of challenges. Often, multiple demands force business owners to juggle responsibilities. Amid the day-to-day to-do lists, it’s important to stay focused on what’s most important.
We think it’s important to stay focused on values. For us, that means the desire to provide superior service to customers, our community and each other; a willingness to count our blessings daily; engaging in clear, cooperative, positive thinking; showing loyalty; learning from challenges; showing humility and honoring our Creator; helping people achieve their potential; re-earning our position every day; and lifting people through the free enterprise system.
DreamMaker is a franchise system based on Christian values because we believe it’s important to run a business by time-tested biblical principles that are focused on serving others. DreamMaker puts people first. We believe if you treat people with respect and integrity, profits follow. The company’s Code of Values™, summarized above, is central to who we are and the way we try to conduct ourselves in business and in life. The Code of Values™ is not just something that hangs on the wall. We have a system for keeping the Code of Values™ in place. It’s a living, breathing philosophy based on biblical principles. We know it is impossible to live them perfectly, but you can live them with excellence — meaning when you miss one, you are willing to be held accountable in a respectful way.
What does a business based on Christian principles look like for a franchisee?
It’s easy for a leader to call herself or himself a Christian or a business to say it is faith-based, but how do leaders demonstrate their faith?
At DreamMaker, one of the things we work hard to do is help our franchisees generate strong margins and quality of life. Strong margins allow remodeling franchise owners to grow their business without working insane hours and burning themselves out, while providing customers world-class service. Building a business takes a lot of hard work, but it shouldn’t come at the expense of other priorities in one’s life, like devotion to God, family, friendship or community.
Brian Pahl, who is building a strong business in southeastern Wisconsin, offers kind words about DreamMaker’s support during the recession, which was an especially hard time for construction and remodeling businesses. While DreamMaker has bounced back strong from the recession, we were not immune to it. The aftereffects have created a lot of opportunity for franchisees, but the journey was tough for a few years.
Brian says as he worked to keep his business afloat, he was heartened not just by the coaching DreamMaker offered, but by the genuine concern for him as a person.
“(VP) Amy (Mosley) would call, and the first thing she would ask was how my wife and I were doing,” Brian remembers. “The business came second to the needs of our family. That was huge for me.”
DreamMaker considers our franchisees a family. We are a group that fosters an environment and relationships to share ideas and work together to achieve goals — both in business and in life. While some franchisors might always push franchisees to increase sales, we sometimes advise franchisees to throttle back for a while if it seems like their lives might get out of balance. We want people to be happy and to have energy to pour into more than just their business.
At our 2013 DreamMaker Reunion (we don’t call it a convention, because our bonds and friendships make us a family), Chief Stewarding Officer and President Doug Dwyer shared the internal theme to guide DreamMaker corporate staff and franchisees for the year: Focus on Family.
“It’s about doing the best for your immediate family, your extended family, your business family, your customer family and your community family,” Doug explains. In 2012, after praying about the issue, Doug says God led him toward focusing on family. To him, that meant one thing: “You serve your franchisees and their families, your employees and their families, your customers and their families.”
The prayer led him to a verse, 1 Corinthians 13:4-7: Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. (NIV)
“And I thought, ‘Wow, that is like our Code of Values™.’ If you can live that out, day in and day out, we will be a company people want to work with,” he says.
And that’s what has happened in the marketplace. DreamMaker’s average franchise revenue increased 23 percent in 2013, and the franchise saw more growth in 2014.
In a 2012 survey, we asked our franchisees what factors led customers to choose DreamMaker over other remodelers. The top answers, by far, were: relationships, design ideas tailored to the customer, the respectful sales process, friendly and knowledgeable staff, and the Code of Values™.
Customers know they are being cared for — they sense it in our approach, and they like that we hold ourselves accountable to these values.
To learn more
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